Rob Dielemans wrote:
Speaking from experience, changing a logo for a big company is really really expensive.
My thoughts exactly. As the paying customers, I'm sure we'd all prefer for the money to be spent elsewhere.
Don't like new logo at all. The color is not gold or even orange, looks more like dirty sand. The shape is boring. Did not notice a font change. If it's meant to be a smile then I'm guessing it's the evil one: "look where your license and maintenance fees went, bwahaha".
If you want to be an actual "gold standard" then just be one regardless of what color your logo is. Or if you change a logo then do something more radical. Otherwise it's neither here nor there, which is not a good image to project IMHO...